, , ,

How to Install and Setup WordPress SEO Plugin by Yoast

In this article, we will show you how to install and setup Yoast SEO and utilize all the awesome features that come with it.

Features

Yoast SEO is the most comprehensive WordPress SEO plugin with many built-in tools and features. Here is a quick overview of some of those features.

  • Change post’s SEO title and meta description on a per post basis.
  • Title and meta description support for taxonomies (e.g. category and tags).
  • Google search result snippet previews.
  • Focus keyword testing.
  • Meta Robots configuration:
    • Easily add noodp, noydir meta tags.
    • Easily noindex, or nofollow pages, taxonomies or entire archives.
  • Improved canonical support, adding canonical to taxonomy archives, single posts and pages and the front page.
  • RSS footer / header configuration.
  • Permalink clean ups, while still allowing for Google Custom Search.
  • Breadcrumbs support, with configurable breadcrumbs titles.
  • XML Sitemaps with:
    • Images
    • Configurable removal of post types and taxonomies
    • Pages or posts that have been noindexed will not show in XML sitemap (but can if you want them too).
  • XML News Sitemaps.
  • .htaccess and robots.txt editor.
  • Ability to verify Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Tools
  • Basic import functionality for HeadSpace2 and All in One SEO. (You can also use the SEO Data Transporter to transfer functionality from themes like Thesis, Headway, Genesis etc).

The premium version of the Yoast SEO comes with even more features.

  • A redirect manager that allows you to easily set up redirects.
  • Video tutorials to help you understand each feature of the plugin.
  • Premium support provided by the folks at Yoast to help you make the most out of your site’s SEO.

How to Install Yoast SEO Plugin

First, thing you need to do is install and activate the Yoast SEO plugin.

Upon activation, you will notice a new menu item in WordPress admin bar labeled SEO with Yoast SEO logo on it.

WordPress SEO

Now that you have installed and activated the plugin, let’s take a look at how to properly setup this powerful plugin.

How to Setup WordPress SEO Plugin by Yoast

You should remember, that the settings that we select are the ones that we recommend. Other experts may have their own preferences and discretion, so advanced users can ignore anything that they do not like.

If you are a beginner, and you want to use Yoast’s WordPress SEO plugin like we do, then please follow along the steps carefully.

Step 1. Data Transfer

Most of you probably have another WordPress plugin like All in One SEO pack, or a theme framework like Genesis dealing with your SEO data.

If you want to successfully use this plugin, then you need to make sure that all of your previous data has been transported to this plugin before you deactivate the other one.

To accomplish this, we recommend using SEO Data Transporter by StudioPress. If you’re setting this up on a new blog, then skip this step.

Step 2. General Settings

Clicking on the SEO icon takes you to settings page for the plugin. Click on ‘General’ tab and you will notice a button to open configuration wizard. We want you to ignore this wizard, because we will be taking you step by step through each option.

Step 3. Features

Let’s switch to the ‘Features’ tab and enable the advanced settings page.

yseo-advancedsettings

Don’t forget to click on the save changes button to store your settings.

You will notice new items appear under the SEO option in your WordPress menu.

These items include Titles and Meta, XML Sitemaps, Social, Advanced, and tools. We will be showing you how to setup each one later in this article.

Step 4. Your Info

Next, you need to switch to the ‘Your Info’ tab. This is where you will provide information about your site and the person or company behind it.

yoastseo-yourinfo

First you need to provide a site name and an alternate name for search engines to consider. Your site’s name could be your site’s title.

If you do not enter anything here, then Yoast SEO will automatically use your site’s title as your website name. Search engines like Google can display this information in search results like this:

The next option is to choose whether this website is run by a company or an individual person. If you choose company, then you will be asked to provide a company name, and you can also upload a company logo.

On the other hand, if you choose a person, then you can add the name of the person behind the website.

Step 5. Webmaster Tools

If you know a little bit about SEO, then you have probably heard that each of the popular search engines, Google, Bing, Yandex, and Alexa allow site owners to add their sites using webmaster tools area.

Webmaster tools let you see insights and other relevant data about your site from specific search engines.

In order to verify your site and see those exclusive data, you have to add a meta tag to your site, or upload a file. Most beginners are afraid to add meta tags, so Yoast put this option in to ease the process. Simply add the meta code that you received from the search engines in the respective fields.

Step 6. Security

The last tab in general settings is labeled Security. This has only one option which disables advanced part of the WordPress SEO meta box. We recommend that you leave it disabled. Disabling advanced metabox will prevent your authors from making advanced changes like noindex and canonical settings (which is good).

yoastseo-security

Step 7. Titles & Metas

Titles & Metas section under Yoast SEO has several tabs in it. We will cover each one of them.

1. General

Here you can choose the symbol you want to use a separator between titles. Default option is dash, you can use it if you are unsure which symbol to choose.

metasettings1

On this page, you can also disable readability and keyword analysis tab which appear under the Yoast SEO metabox when you are writing post. We recommend that you leave them enabled.

2. Homepage Title

Next, we will work on defining the title for our homepage. By default you will see these fields pre-filled with title-template. So what is the difference between a title and a title template, you may ask.

In instances like your homepage, you may want to create a static title, description, and keywords. But for posts, the title will vary from one post to another.

Title templates allow you to define a way that the title and other meta information is pulled and organized.

Let’s take a look at the image below for the home page settings. By default the template variables in the title field work fine for most website however you’re welcome to change it. The next option is to enter your site’s description. Once you are done, click on save settings button.

homepagemeta

Note: If you are using a static homepage, then you will see links to edit your homepage and blog page to add title and meta descriptions.

3. Post Types Titles & Metas

By default WordPress comes with several post types such as post, page, revisions, attachment, and navigation menus. Users can also define their own custom post types.

Yoast SEO allows you to set titles and meta for posts, pages, media, and other custom post types. This site-wide title and meta description will be used if you forgot to add title and meta description for individual post.

We recommend leaving the description fields blank for all post types here. We also recommend using only the post title as the title template.

Remember Yoast SEO plugin also adds an SEO meta box in your post edit area. For maximum SEO benefits, we highly recommend you to manually enter title and descriptions for each post, page, and custom post type on your site. Otherwise Yoast SEO will use the title as defined here and will automatically add description for your posts and pages.

4. Taxonomies

On the taxonomies tab, you can configure titles and meta for categories, tags, custom taxonomies, and post format archives.

Default template variables should work for most sites. As for descriptions, please remember that Yoast SEO picks up descriptions from your categories and tags.

taxonomiesmeta

If you do not have any description for terms in your categories, tags, or custom taxonomies, then WordPress SEO does not add meta description in archives for these terms.

5. Archives

On the Archives tab, you have title and meta settings for author and date archive pages, and special pages such as search and 404 pages.

We recommended that you check disable author archives for single author blogs. If you are running a single author blog, then your main blog and the author archives contain exactly the same content. The setting is there to prevent duplicate content.

archivesmeta

Leave other settings as they are and save changes.

6. Other

The other tab has some additional settings. Like you can disable picking up descriptions from Dmoz or Yahoo directories for your pages. If you are unsure what to do here, just leave all of them unchecked

Step 8. Social

As we said earlier, Yoast SEO is a powerhouse packed with many features to provide comprehensive optimization.

One great feature of the plugin is that it integrates your site with Facebook, Twitter, and Google+ social platforms.

Clicking on the Social link under the SEO menu will take you to setup these platforms. We will show you how to configure each of them.

1. Accounts

The first tab under the social settings is for all your social accounts. This allows Yoast SEO to tell Google about your social profiles. You need to simply add the URLs and Twitter username for the main social profiles of your site.

social-accounts

2. Facebook

On the Facebook tab, first make sure that open graph meta data option is enabled. Checking this allows WordPress SEO to add Facebook open graph meta data in your website’s <head> section.

This will help Facebook pick up the right thumbnail and page information when a post from your website is shared on Facebook.

The next option is to provide a thumbnail for your homepage with SEO title and description. This image and description will be used when someone shares the homepage of your site on Facebook.

After that you can provide a default thumbnail image URL. This image will be used for all articles that do not have a thumbnail or any other image in it.

social-facebook

The next option is to associate your website with a Facebook profile. This profile can be a user profile as well as a Facebook app. In most cases, Facebook profile is the way to go.

You can add a Facebook admin which will give you access to Facebook Insights for your site.

3. Twitter

As for Twitter, you can add Twitter cards into your site’s head section.

You can also choose the card type to use. We recommend using summary with large image.

social-twiiter

4. Pinterest

Pinterest uses Open Graph meta data just like Facebook. Make sure that you have open graph meta data box checked under Facebook settings.
After that you just need to enter the site verification code provided by Pinterest. Simply visit your Pinterest account settings to add and verify your site. You will be provided with a meta tag that you need to enter here.
social-pinterest

5. Google+
If you have created a Google+ page for your business enter its URL here, and then go to your Google+ business page and enter your website’s URL in about section.
googleplus

Step 9. XML Sitemaps

Sitemaps are essential for your WordPress site. It is the quickest and easiest way to get indexed and notify search engines about your content. The XML Sitemaps settings is divided into different tabs.

First you need to make sure that XML Sitemaps are enabled.
enablexmlsitemaps
After that you need to click on the ‘User Sitemap’ tab and make sure that author/user sitemap options is disabled.
Move on to post type tab and disable any post type that you don’t want to be included into sitemaps.
By default, Yoast SEO disables Media Attachments from sitemaps.posttypesitemap

Repeat the same process for taxonomies. If there is a taxonomy that you don’t want to be included into sitemaps, then you can exclude it here.
The excluded posts tab allows you to remove individual posts,pages, or custom post types from XML sitemap. Simply enter the post IDs in the field and save changes.

excludepostssitemap

Step 10. Advanced

1. Breadcrumbs
Breadcrumbs are great for internal linking because it defines a clean path or trail to the page you are on. These breadcrumbs also appear in search results giving your site extra advantage in the search.
breadcrumbs
Make sure that you click on ‘Enabled’, this will reveal more breadcrumb settings.wpseo-breadcrumbs
2. Permalinks
wpseo-permalinks
WordPress by default adds a category base in each category url i.e /category/.
By clicking ‘Remove’ you can strip that part from your category URLs.
3. RSS
RSS Feeds are often used by content scrapers to copy content from your website. Yoast SEO allows you to add a backlink to your own site for each post in your RSS feed.
This way, you will get backlinks from their site, and Google will know that you are the original source.
There are options to add your author link, Post link, blog link, and blog description. So get creative. This can also be used to add advertisement to your RSS feed.yoastseo-rssfeed

Step 11. Tools

You can also export settings to use it as an initial guideline for all of your future sites that you are going to use this plugin on.yoastseo-tools
The bulk editor allows you to edit post titles and descriptions in bulk.

Step 12. Search Console

Search Console section in the Yoast SEO plugin, allows you to connect your WordPress site to Google Search Console tools (formerly webmaster tools).

You can add your WordPress site to Google webmaster tools and then verify it using Yoast SEO plugin.

Simply click on get Google Authorization Code and you will be redirected to Search Console website where you will get a code. Copy this code and enter it in the plugin settings to complete the verification.

After the verification, you will be asked to select a profile. You will need to select your website from a dropdown menu.

Yoast SEO will now fetch your Search Console data into WordPress. You will be able to see Desktop, Mobile, Feature Phone tabs on screen.

searchconsoledata

This is where you can see crawl errors related to your website and mark them as fixed after setting up redirects (we will discuss redirects later in this article).

Yoast SEO Premium

The basic Yoast SEO plugin is free and works really well for millions of WordPress sites around the world. However, it comes with an even more powerful Premium version.

Step 13: Redirects

Yoast SEO Premium adds a powerful redirect manager. This allows you to quickly set up redirects on your WordPress site. You can quickly fix 404 errors in your Google search console by setting up redirects and marking them as fixed in Search Console.

yoastpremium-redirects

Step 14: Customizing and Maximizing the Benefit

Just installing and setting up this plugin is not enough. In order for you to really maximize the benefit of this plugin, you need to customize the settings on per post basis.

Now this would not be a chore if you do it every time you write a post. Let’s take a look at how you can maximize the benefits by customizing.

WordPress SEO for Individual Posts and Pages

When editing any post or page in WordPress you will now see a metabox below the post editor labeled Yoast SEO. This box comes with tons of SEO options allowing you to improve that post and page.

You can click on the title in the snippet preview to edit it. You can also click on the edit snippet button to add title and meta description for the post or page you are editing,

You should write a custom title, and meta description rather than letting it auto-generate.

Sometimes your post title, and your SEO title might not be the same. Every time, you should write a custom Meta Description because the excerpt generator only picks up the first paragraph which might not be the most important one.

Make sure you select a focus keyword, so you can get analysis on how strong your page is for that keyword.

Once you click Save the post you will see analysis of the post below snippet preview. This gives you even further insights about your specific post or page.

seoanalysis

Use the free analysis as a reference point. Don’t kill yourself over it, but usually it is pretty accurate.

WordPress SEO for Category and Tag Archives

Just like your post and pages, you can also override the SEO title and meta descriptions for category, tag, and author archive pages.

Visit Posts » Categories page and click on the edit link below any category. On the category edit page, scroll down to bottom and you will see the Yoast SEO meta box.

archivesseo

You can do that for all your categories, tags, and custom taxonomy archives.

We hope this guide helped you install and setup WordPress SEO plugin by Yoast.

, , , ,

SEO Tips That You Must Start Employing Today

Every individual owing a website desires to see their web page on top of Google’s search results. To achieve this, each person strives towards making panda and penguin happy by setting every on-page SEO element right. In return, they hope that Google acknowledges the efforts and their site is gifted with a promotion in ranks. It often happens that even after setting every on-page SEO element right your site does not rank as desired.

This is where the role of off-page SEO comes into play. Offline SEO strategies play a major role in promoting your site and in certain situations prove to be more vital than on-page SEO strategies. You must be thinking what is so important about off-page SEO. A greater insight will help you understand the strategy better.

SEO Tips That You Must Start Employing Today

Points to ponder on:-

Off-page SEO refers to activities you undertake outside the boundaries of your website which help your web page to get ranked higher in Google’s search results. Mentioned below are 11 easy steps which if followed will not only make the bird and the bear happy but also raise your SERP ratings by considerable levels.

1. Blogs:-      

One of the greatest ways to promote your website in today’s world – blogs are meant to be written. Posting blogs on your website at regular intervals will engage Google more as regular updates will indicate that your site is under constant maintenance and activity. As Google prefers active sites as to dormant ones, this will help to give you a surge in SERP ratings. Moreover, regular blog posts will give your visitors a reason to return to your site at regular intervals.

Blogs should preferably consist of unique contents such as tutorials, question-answer forums and trending video links to keep your visitors engaged. In addition to this, you should comment on other blogs same as your genre, participate in question-answer forums which give you a chance to post a link to your blog in their comment or answer section. If visitors find it relevant, your site traffic is sure to increase.

2. Social Bookmarking:-      

Penguin and Panda love popular bookmarking sites such as Reddit, Stumbleupon, etc. Posting your blog links in these websites can give you a ranking surge as a content of these websites is updated regularly. If your blog has valid content which is related to the information on this site, people could find it useful to click on your link giving you that raise in ranking.

Bookmarking also helps to promote an author’s name to the world. If you have posted a link to your blog or website to Reddit and people there find it helpful and relevant to their needs, they are likely to share it more. This will help Google identify it as a genuine and relevant site which will help the site to get ranked higher through the process.

3. Acquire backlinks:-   

Acquire backlinks

I am sure, as a website owner, you would love to receive valid links to your site from trusted sources and so does Google. Receiving backlinks from higher ranked authentic sites will put your website in Google’s good books. If you are thinking how does it help? Well, web crawlers see that site as consisting of useful and relevant information. Useful content is always appreciated and awarded by Google.

But be careful as Penguin does not like spam links. Suppose your website represents clothes, while you receive a backlink from a blog post related to cars. Penguin identifies these as spams and would result in the de-ranking of your site. Therefore be sure to check you link surely.

4. Social Media Promotion:-      

Social Media Promotion

You are surely aware of all the major social networking sites such as Google+, Facebook, LinkedIn, Twitter, and Instagram. Then you should also be aware of how to use it to give a push to your site’s SERP ratings. If not, then have a read.

Sharing your website or blog in one of these social networking sites offer a chance of free promotion. Since Facebook and Twitter are considered to be the biggest online platforms today, sharing your work in these places is sure to attract more viewers than any other place.

5. Market Forums:-      

Forum marketing involves getting involved in communities related to your genre. You can participate in online forums discussing a particular topic relevant to your website or blog. As a return, you can post “Do follow” links to your website with a chance of increasing online traffic. This also helps search engines to find your site more easily.

With the help of marketing forums, you can make yourself known to everybody. Moreover, if your site has unique and valuable content, visitors are likely to share it on other platforms giving that all needed exposure.

6. Local Listing techniques:-      

Instead of targeting a global audience, local listings are an important technique you can apply if it goes with your website’s niche. This also enables Google to find your site easily. Local listing refers to an online profile that will contain your company name, phone number, location and the service it provides. You can do local listing by submitting your site to Google Maps, Yahoo local, Yellow Pages, and Google+ Local.

7. Guest Blogging:-      

Guest-Blogging

If you can put in a little more labor for the good of your site, then guest posting is a very effective way. All you need to do is write and post content on some other websites or blogs related to your genre. When visitors see your website name mentioned in several places on a trusted website, they will judge your site as a reliable source of information which in turn will help your website’s traffic.

So how is it done? As mentioned, writing content and publishing it on another website is only the first step. What follows is putting a link to your website, sharing it on social media and keep visiting to answer queries and comments. Guest posting will help you build relations with you readers and is an effective way to get yourself known to others.

8. Submit to search engines:-      

This is considered as an effective way of internet marketing to increase rankings of a website or webpage. You can directly submit your website to search engines such as Google, Yahoo or Bing. You can submit your website to two processes. Either you can submit one page at a time by using webmasters tools or you can submit your entire website. This is done by submitting the home page of your site to as many search engines as possible.

9. Directory Submission:-      

Listing your site in several directories or databases under concerned categories or subcategories is known as directory submission. Proper directory submission will enable you to get exposure, provide reliable backlinks and will help increase your blog’s overall earning. Chances are there, that you might also get paid post opportunities.

10. Ask:-      

Simply asking for a link is often quite beneficial what many of the bloggers forget to do. Suppose, your blog name has been mentioned in any article but without a link, you can simply ask that respective author to include a link to your blog. Moreover, you can also ask for a mention of your blog in return for a similar favor if both blogs are the same niche. Both bloggers gain equally and also helps up in building contacts.

11. Link Baiting:-      

The process by which you can get your visitors to share your website’s link is known as link baiting. The primary criteria of successful link baiting are creating quality and unique content. You should be able to make your readers believe that your site has that piece of information that is worth sharing.

In addition to this, do not forget to come up with engaging and attractive content which will compel a reader to click on your site. It must be kept in mind that one tactic is related to the other. Without quality content, an attractive link has no value. Similarly, in the absence of a catchy link, visitors are less likely to click on your site even if you have a catchy content written inside.

 SEO-Search-Engine-Optimisation

What are the benefits of using off-page SEO?

You can get the following advantages by using off-page SEO strategy the correct way:-

  • More traffic:
    As your page ranks higher, your website gets more visitors, followers and social media shares. This is a never ending process where the only criterion is to create good content and regularly update your website.
  • Online Branding:
    If your website manages to please Google through its offline SEO strategies, you will be rewarded for your hard work with online branding facilities from larger companies. In other words, large e-commerce sites will want to hire your page for advertising their products. This, in turn, increases not only your page value but generate that extra income.

Final words:

Therefore, it can be seen that not only online SEO’s, but off-line SEO strategies are very important as well. A survey from trusted sources has shown that people spend 70% of their time maintaining on-page SEO and the remaining 30% goes to off page SEO. Experts recommend a more balanced approach to make your site more SEO friendly. You must remember Google loves pages better optimized for SEO and that is what everyone is striving for today.

 

, , ,

How Long Will Keyword Research Remain Relevant In SEO?

Keyword research is often the first thing you do when planning a new SEO campaign (or auditing an older one). It provides the skeletal framework for a campaign, and for years has been a mainstay tool in the SEO expert’s belt. But over the past five years or so, keyword research has undergone some interesting evolutions, becoming less relevant in some ways and fundamentally changing in others.

If this trend continues, or if we see another major leap forward, could keyword research become totally irrelevant for SEO?

Why Keywords Matter in the First Place

Let’s remind us why keywords are important in the first place. The goal of SEO is to get your site ranked higher for various search queries—but how do you know which queries are best to rank for? This is where keyword research comes in. It allows you to find keywords that offer:

  • Relevance, so that all incoming queries directly relate to your business and are capable of making your inbound users satisfied with the results.
  • High traffic, so you have as many new people as possible seeing your site listed in search results.
  • Low competition, so you don’t have to work as hard to rank for your chosen queries.

This information allows you to selectively target valuable keywords and phrases to include in your site’s metadata and content.

Finding and keeping track of keywords also serves as a valuable metric which you can use to gauge the effectiveness of your campaign by tracking keyword rankings over time.

The Old Days of Keyword Research

Keyword research used to be pretty simple, back when optimizing for various keywords meant simply stuffing them into every meta tag, and as much throughout a page’s content as you could (along with exact-match keyword anchor text in link building efforts).

Through Google Analytics, Google used to offer tons of data about how people were searching and how they found your site through keywords, and once you had a list of keywords with high traffic and low competition, you could straightforwardly optimize for those queries.

Most Google queries featured a one-to-one search relationship; Google would take your word or phrase and look for near-exact matches to those words and phrases on the web.

Hummingbird and Semantic Search

Enter Google’s Hummingbird update, which rolled out originally in 2013. This update introduced a concept known as “semantic search,” which drastically changed how Google handled incoming queries. Rather than taking a user’s words and searching for matches on the web, Google now evaluates the intention behind a user’s query, and then finds appropriate results that match it. This may seem like a small difference, but it’s had a major impact on how search optimizers think about keywords.

For starters, including a keyword or phrase verbatim isn’t a surefire way to optimize for it, and it’s possible to gain rankings for semantically linked words and phrases that you didn’t optimize for directly – and sometimes ones that aren’t even present on the page that’s ranking for them! Check out this query I tested out just now, “that movie where the guy takes a pill to feel no emotion”:

HOW LONG WILL KEYWORD RESEARCH REMAIN RELEVANT IN SEO?

Yes, the movie I had in mind was Equilibrium. Bravo, Hummingbird!

Long-tail keyword phrases, which comprise many words linked together (usually in some kind of conversational query) have also become more popular, in part due to Hummingbird’s effects, and in part due to increased search competition forcing marketers to find less competitive, rarer phrases.

This has led to an interesting dichotomy in the search community; is it better to research and optimize for keywords, with the specific intention of building rankings for those keywords, or research potential content topics—focusing on general topical themes rather than keywords—to better serve your audience?

As the semantic search continues to become even more sophisticated, the power of individual keywords will continue to diminish, while the power of topical themes will continue to rise. Google is always getting better, and that means simple, calculated approaches will become less relevant over time.

Google’s Restriction of Keyword Data

Over the years, Google has also become increasingly protective of the keyword data it leads to marketers. It started with its restriction of keyword data in Google Analytics, preventing marketers from evaluating keyword-based traffic to their sites. Now, Google is throttling keyword data in AdWords (at least, for low-spending accounts), presumably in an effort to blind organic search marketers to this data.

What is Google thinking? First, Google wants to encourage more spending on its paid advertising in search results. Second, Google has always wanted to crack down on anyone trying to exploit quick wins in organic search rankings, to keep them fair and trusted by users. I imagine this trend will continue even further, though there are plenty of third-party tools to make up for what Google won’t give us directly, a few of which I covered here.

Looking Into the Future

New technologies are also shaping the way that people conduct searches. Digital assistants like Siri and Cortana are encouraging users to search for things through conversation, which fundamentally changes the way queries are input, as well as their structure since spoken queries are often much different than written ones.

They also introduce new search mechanics into the world of optimization, offering spoken responses rather than search results pages that list relevant results.

New technologies such as virtual reality, augmented reality, and wearables could have a similar and complementary effect, further prompting people to change the way they search, and possibly disrupting the ranking system altogether; small screens and new types of interfaces may someday totally change how we interact with search results.

, , , , ,

6 Best WordPress Plugins To Create Responsive Tables (2017)

Utilizing tables in the blog entries is the current fever in the blogging scene. Because of the wide accessibility of WordPress table maker modules that make tables making madly simple. Presently you can make tables with no HTML or CSS aptitudes.
Tables make things easier to find and understand. Having a table in the blog post increases your chances of being featured on the “Featured Snippet” area of Google SERP’s. It also helps you to increase your affiliate sales. For more traffic and sales, you should seriously think about adding tables to your blog posts.
If you want to insert a table in your content, you are in the right place. In this post, I am going to share some best table creator plugins for WordPress.

Now let’s see some details of these plugins.

1. TablePress

TablePress is the most popular plugin for creating beautiful tables. The built-in shortcode of the plugin makes it very easy to display the tables on your posts, pages, widgets, or the sidebar. You can edit the table without writing any code, which is useful for anyone.

cheap hosting

The plugin also allows you to export or import table data to and from other websites respectively. You can provide advanced features like filtering, sorting, pagination, etc. by adding an extension. There are lots of other extensions which allow you to make the tables responsive, allow PHP code in the table, automatic URL conversion, etc.

2. Table Maker

Table Maker is another popular WordPress plugin for creating tables. It is especially useful for creating and displaying comparison tables. Once you install and activate the plugin, it will automatically create the first table for you. You can edit the cells by clicking on them.

As the plugin supports HTML and custom shortcodes, it is possible to display any data in the table. The plugin comes with a few icons which can be used inside the cells. Each table has its own shortcode. You can use the shortcode to place the table anywhere you want. You can enable or disable responsiveness for the tables. It is also possible to export or import table content.

3. Thrive Content Builder

As you can guess from the name, this is not your regular table builder plugin. Rather, it’s a fully featured content builder system which you can use to create any layout for your blog. You can use Thrive Content Builder to create fully responsive tables.
cheap hosting

Thanks to the visual WYSIWYG table builder, you can create exactly the type of table you want. Clicking on any table cell allows you to edit the content. The built-in table of contents feature will be very helpful for making your longer posts skimmable. It also lets you create Pricing Tables too.

The conversion-oriented features of Thrive Content Builder can be the missing keys to taking your blog to the next level. You can get the single site license for $67.

4. wpDataTables

WpDataTables is an incredibly powerful table creator plugin for WordPress. This premium plugin allows you to create and customize beautiful tables without writing any code. It is also possible to create tables from various existing sources like Excel, Spreadsheet, CSV, MySQL, XML, or JSON files.

The built-in formula column will make your life easier by showing auto-calculated values. You can edit the table from both the front-end and the back-end. The customizable pre-set conditions will automatically highlight the relevant cells and rows.

wpdatatables

WpDataTables can also be used to create interactive charts. As the plugin is fully compatible with Visual Composer, you can use the plugin with any premium theme. The documentations and step-by-step video tutorials will be useful to utilize various theme features. You can get wpDataTables for $35.

5. League Table

League Table provides a premium solution to create complex tables like leaderboard, ranking chart, comparison table, etc. You can use this plugin to display detailed statistics about various sports teams, gadgets, educational institutions, medical institutions, etc. The visitors can sort the chart by using multiple columns.

league

It is possible to choose custom colors for various sections like header font, background, even and odd row font, background, border, etc. The fully responsive table plugin comes with dedicated shortcodes. You can use the shortcode to display the table in various places on your website. You can get the plugin for $23.

6. Pricing Table Builder – Easy Pricing Tables

The name clearly indicates that this plugin is specially developed for creating pricing tables. This plugin also allows you to create and publish fully featured comparison tables. The fully responsive tables look great on any screen size.

You can choose a featured column as the popular choice. The columns can be dragged and dropped to change location. The available customization options include choosing the font size, color, border style, etc.

7 Best WordPress Plugins To Create Responsive Tables (2017)

There is also a premium version of the plugin. The Pro version comes with 10 attractive templates, advanced customization options, tooltip, premium support, etc. You can get the personal license of Pricing Table Builder Pro for $29.


Wrapping It Up

Using tables can significantly improve the user experience of your website. As this post has introduced you to the best WordPress table creator plugins, I hope you will be able to choose the best one for you.

However, if you are still confused, here are my suggestions –

Now that I have made my recommendations, let’s find out which one is your favorite. If you had to choose one of these table creator plugins, which one would you choose? Let me know your choice via comment.

If you’ve found the post useful, please share it on Facebook, Twitter

, , , , ,

How to Edit & Optimize WordPress Robots.txt File for SEO

Have you optimized your WordPress Robots.txt petition for SEO?

On the off-chance that you haven’t, you are overlooking an essential part of SEO. Robots.txt document assumes a critical part of your site’s SEO.

You are fortunate that WordPress consequently makes a Robots.txt petition for you. Having this record is half of the fight. You need to ensure that Robots.txt record is advanced to get the full advantages.

Robots.txt document advises internet searcher bots what pages to slither and what pages to stay away from. In this post, I will demonstrate to you best practices to alter and streamline Robots.txt record in WordPress.

What is Robots.txt File?

Robots.txt record is a content document which trains internet searcher bots how to creep and list a web page. At whatever point any web index bots go to your web page, it peruses the robots.txt record and takes after the guidelines. By utilizing this record, you can indicate bots which some portion of your site to slither and which part to maintain a strategic distance from. Be that as it may, the nonattendance of robots.txt won’t stop web search tool bots to creep and list your web page.

Editing & Understanding Robots.txt in WordPress

I’ve as of now said that each WordPress site has a default robots.txt document in root registry.

In the event that you don’t have a robots.txt record, you’ll need to make one. It’s anything but difficult to do. Simply make a content record in your PC and spare it as robots.txt and transfer it to your root index. You can transfer it by means of FTP Manager or cPanel File Manager.

Presently how about we perceive how to alter your robots.txt record.

You can alter your robots.txt document by utilizing FTP Manager or cPanel File Manager. In any case, now is the ideal time to expand and somewhat troublesome.

An ideal approach to alter Robots.txt document is, utilizing a module. There are a few WordPress robots.txt modules out there. I incline toward Yoast SEO. This is the best SEO module for WordPress. I’ve officially shared how to set up Yoast SEO.

Yoast SEO permits you to adjust the robots.txt record from your WordPress administrator territory. Be that as it may, on the off chance that you would prefer not to utilize Yoast module, you can utilize different modules like WP Robots Txt.

Once you’ve installed and activated Yoast SEO plugin, go to WordPress Admin Panel > SEO > Tools.
How to Edit & Optimize WordPress Robots.txt File for SEO
Then click on “File editor”.

Then you need to click on “Create robots.txt file”.

Then you will get the Robots.txt file editor. You can configure your robots.txt file from here.

Before editing the file, you need to understand the commands of the file. There are three commands mainly.

User-agent – Defines the name of the search engine bots like Googlebot or Bingbot. You can use an asterisk (*) to refer to all search engine bots.
Disallow – Instructs search engines not to crawl and index some parts of your site.
Allow – Instructs search engines to crawl and index which parts you want to index.
Here’s a sample of Robots.txt file.

User-agent: *
Disallow: /wp-admin/
Allow: /

This robots.txt record teaches all web crawler bots to slither the web page. In the second line, it advises web crawler bots not to slither the/wp-administrator/part. In the third line, it educates web crawler bots to creep and list entire site.

Designing and Optimizing Robots.txt File for SEO

A basic misconfigure in Robots.txt record can totally deindex your site from web crawlers. For instance, in the event that you utilize the order “Deny:/” in Robots.txt record, your site will be deindexed from web indexes. So you should be watchful while designing.

Another essential thing is an enhancement of Robots.txt record for SEO. Before heading off to the accepted procedures of Robots.txt SEO, I’d get a kick out of the chance to caution you about some terrible practices.

  • Try not to utilize Robots.txt record to conceal low-quality substance. The best practice is to utilize no index and no follow meta tag. You can do this by utilizing Yoast SEO module.
  • Try not to utilize Robots.txt record to stop web indexes to file your Categories, Tags, Archives, Author pages, and so on. You can include no follow and no index meta labels to those pages by utilizing Yoast SEO module.
  • Try not to utilize Robots.txt record to deal with copy content. There are different ways.

Presently how about we perceive how you can make Robots.txt record SEO amicable.

  1. At to start with, you have to figure out which parts of your site you don’t need internet searcher bots to creep. I incline toward forbidding/wp-administrator/,/wp-content/modules/,/readme.html,/trackback/.
  2. Including “Permit:/” subordinates on Robots.txt document is not all that critical as bots will slither your site in any case. Be that as it may, you can utilize it for the specific boat.
  3. Adding sitemaps to Robots.txt document is additionally a decent practice.

Here’s an example of an ideal Robots.txt file for WordPress.

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-content/plugins/
Disallow: /readme.html
Disallow: /trackback/
Disallow: /go/
Allow: /wp-admin/admin-ajax.php
Allow: /wp-content/uploads/
Sitemap: https://test.com/post-sitemap.xml
Sitemap: https://test.com/page-sitemap.xml

You can check RTB Robots.txt file here: https://test.com/robots.txt

Testing Robots.txt File in Google Webmaster Tools

After updating your Robots.txt file, you have to test the Robots.txt file to check if any content is impacted by the update.

You can use Google Search Console to check if there is any “Error” or “Warning” for your Robots.txt file. Just login to Google Search Console and select the site. Then go to Crawl > robots.txt Tester and click on “Submit” button.

A box will be popped up. Just click on “Submit” button.

Then reload the page and check if the file is updated. It might take some time to update the Robots.txt file.

If it hasn’t updated yet, you can enter your Robots.txt file code into the box to check if there are any errors or warnings. It will show the errors and warnings there.

If you notice any errors or warnings in the robots.txt file, you have to fix it by editing the robots.txt file.

, , ,

What is Negative SEO?

As a blogger, anyone needs excessively get achievement in their field and needs to end up noticeably prevalent. For this ubiquity, it is essential that your site additionally is prominent. So you have to keep up your site from programmers and some other initiate.

A hacked site can truly impact your SEO endeavors. You can’t expect an essential execution from a site. These days Negative SEO has transformed into a particularly customary issue. Software engineers are endeavoring particular systems to inject malignant codes to destinations, that makes passionate minimization the polluted site situating. Various site administrators have faulted by this systems starting late, so don’t be the next loss and make sense of how to Avoid Negative SEO campaigns.

What is Negative SEO?

Negative SEO basically alludes the utilization of the dark cap and exploitative methods rehearsed to neutralize the contender’s rankings in web indexes. There could be different sorts of techniques can be utilized by programmers to contaminate your site and decrease your site SERP.

  • Hacking your site
  • Making bunches of spammy connections to your site
  • Making a duplicate of your substance and disperse over the Internet
  • Guiding your web page joins toward different porn or malignant sites.
  • Making your site connect with porn or Viagra like catchphrases.
  • Run fake social profiles to demolish your site notoriety on the web.
  • Evacuate the best and valuable backlinks of your site.

Is Negative SEO a Real Threat?

Yes, undoubtedly about that. Negative SEO is genuine, and various sites have needed to manage this issue. Avoiding it is substantially less demanding than settling it.

In the event that you lead a look on Fiverr for “contrary SEO,” you will discover more than 15,000 individuals willing to take every necessary step for just $5.

Additionally, dark cap discussions are brimming with stories from individuals who have to prevail with this method.

Step by step instructions to Prevent Negative SEO Attacks

1. Set up Google Webmaster Tools Email Alerts

Google can send you to email cautious when:

  • Your site is being assaulted by malware
  • Your pages are not ordered
  • You have server availability issues
  • You get a manual punishment from Google

On the off-chance that you haven’t as of now, interface your site to Google Webmaster Tools.

Sign into your record and snap “Website admin Tools Preferences.”

Instructions to Prevent Negative SEO Attacks

1. Set up Google Webmaster Tools Email Alerts

Google can send you to email cautious when:

  1. Your site is being assaulted by malware
  2. Your pages are not filed
  3. You have server availability issues
  4. You get a manual punishment from Google

If you haven’t already, connect your website to Google Webmaster Tools.
Log in to your account and click “Webmaster Tools Preferences.”
webmastert-tools-preferences
Enable email warnings and get alarms for a wide range of issues. Click “Save”

webmaster-tools-preferences
This is quite recently the initial step. Presently, how about we move to the vital one, checking your backlinks profile.

2. Monitor Your Backlinks Profile

This is the most imperative move to make to keep spammers from succeeding. Regularly, they will perform negative SEO on your site by building low-quality connections or sidetracks. It is imperatively critical to know when somebody is making connections or sidetracks to your site.

You can utilize instruments like Ahrefs or Open Site Explorer, every now and then, to physically check on the off chance that somebody is building connections to your site, however, the one I prescribe you utilize is MonitorBacklinks.com. It’s one of the best and least demanding apparatuses that can send you email cautions when your site picks up or loses vital backlinks.

Rather than having to physically check your backlinks each morning, Monitor Backlinks sends all that you have to know to your inbox. Here’s the way you can utilize it:

When you have made your account, it will oblige you to include your domain and interface it to your Google Analytics account.

3. Secure Your Best Backlinks

All the time, spammers will attempt to expel your best backlinks. They, as a rule, contact the site proprietor of the connection, utilizing your name, and they ask for the website admin to expel your backlink.

To keep this from happening, you can do two things:

  1. When you speak with website admins, dependably utilize an email address from your domain, rather than utilizing Gmail or Yahoo. Thusly, you will demonstrate that you work for the site and that it’s not another person putting on a show to be you. Your email ought to resemble this: yourname@yourdomain.com.
  2. Monitor your best backlinks. For this, you can utilize Monitor Backlinks once more. Go to your rundown of backlinks and sort them by Page Rank or social movement.

report
Add tags to the backlinks you esteem the most so you can confirm if any of them get expelled.
Select your backlink and snap “alter.”
Include your tags, so you can later channel and discover these backlinks effectively.

4. Secure Your Website from Malware and Hackers

Security is critical. The exact opposite thing you need is spam on your site without you notwithstanding thinking about it. There are a few things you can do to secure your site:

  • On the off chance that you are utilizing WordPress, introduce the Google Authenticator Plugin and make a 2-stage check watchword. Each time you sign into your WordPress site, you will be required to include a code produced by Google Authenticator on your cell phone (accessible on iOS and Android).

login

  • Make a solid secret word with numbers and extraordinary characters.
  • Make backups of your documents and database all the time.
  • In the event that your site gives clients a chance to transfer records, converse with your facilitating organization and ask them how you can introduce antivirus to anticipate malware.

5. Check for Duplicate Content

A standout amongst the most widely recognized methods spammers utilize is content duplication. They duplicate your site substance and post it wherever they can. In the event that the majority of your substance is copied, there’s a major probability that your site will be punished and lose rankings.

You can check if your site has copy pages on the web utilizing Copyscape.com. Essentially include your site or the body of the article you need to confirm, and it will demonstrate you if your substance is being distributed elsewhere, without your consent.

copyscape

6. Screen Your Social Media Mentions

Once in a while, spammers will make fake records via web-based networking media utilizing your organization or site name. Attempt to evacuate these profiles by revealing them as spam before they begin adherents.

To discover who is utilizing your image name, you can utilize devices like Mention.net.

When somebody says your name on any web-based social networking or site, you will be educated, and you can choose whether you ought to make a move.

Make a record and snap “Make ready.” Name your caution, and add the catchphrases you need to be alarmed about. You can utilize different dialects, as well. Click “Next Step.”

What is Negative SEO

Select the sources you want Mention.net to look for, and add the domains you want to be ignored. Click “Create my alert,” and you will receive alerts every time your keyword (company name) is mentioned on social media, blogs, forums, and news.

7. Try not to be a Victim of Your Own SEO Strategies

Ensure you are not harming your site rankings by utilizing procedures that are not adequate to Google. These are a portion of the things you ought not to do:

  • Try not to connection to punished sites.
  • Try not to purchase joins from blog arranges, and don’t purchase interfaces at all for SEO.
  • Try not to distribute countless quality visitor posts.
  • Try not to assemble excessively numerous backlinks to your site utilizing “cash catchphrases.” At minimum 60% of your grapple writings ought to utilize your site name.
  • Try not to offer connections on your site without utilizing the “no take after” characteristic.

8. Don’t Make Enemies Online

There is no reason to create enemies. Don’t ever argue with clients because you never know who you are dealing with. There are three types of spammers and reasons why they spam:

  • For fun
  • For revenge
  • To outrank competition in search engines

I think this blog is useful for you. And furthermore straightforward you to get achievement and keep your site from negative SEO influences

, ,

What Is Metadata And Why Is It Important?

“What is Metadata?” It is the most general question that many of us have today. Though people refer it as “metadata” or else “meta data”, both are considered as same terms as per Google search engine. So, let us know what exactly is the metadata, its importance and how does it affect you.

Metadata:

In generals terms, it is defined as Metadata gives the information about the data that is present in a website or a blog what is metadata and why is it importantpost.

Here, the word Meta has a Greek root, which means ‘beyond’ and ‘after’ also extended to ‘about’. ‘About’ is the meaning or definition which is related to blog post or web page and this is the meaning considered in the above definition.

The more accurate definition for the metadata would be, Metadata is the information which you present to the search engine and that is not visible to visitors of the blog or a website i.e., humans can’t view metadata unless they view the source code of the web page.

Why is it Necessary?

To describe the various elements of a blog post or else a blog page, webmasters use this Metadata. With this, search engine algorithm will create the content relevance of that page with the search terms used by visitors in that particular search engine for finding the data or else information.

Metadata in Head and Body Sections of Source Code:

If you observe the source code of a web page it will be in HTML. You can see the source code by righting clicking on anywhere of the webpage and navigating through ‘View Page Source’ from the menu you have seen after the right click. It is the browser that automatically converts the source code into a web page or a blog page.

Metadata in ‘Head’ Section

The source code of a web page contains ‘Head’ section at the top. It tells the browser that it shouldn’t be visible to humans. However, it is visible for spiders of the search engine which crawl your blog or website and uses the Metadata that is present in the Head part for calculating the relevance to any of the search terms used by people.

Metadata in ‘Body’ Section

Below the head section, you can find ‘Body’ section which is visible to the people. But, humans can’t see some Metadata in the body section too which is used for SEO purpose and is visible only for search engines.

The importance of Metadata:

Metadata can be of many forms and a huge portion of it is generated by using the software by the web hosting service. It is better not to change them rather you can change the below-mentioned elements.

Mainly there are four important forms of Metadata or Meta tags which are essential for your SEO and which can affect your search engine rankings. Though some of them are common, some may not be familiar to you. It is necessary that you need to check the content of these Meta tags and make sure that they match with your focused keyword or the blog post that you looking to rank in the search engine. The four Meta Tags and their importance is as shown below.

Page Meta Title Tag

This tag appears in the ‘Head’ section of the source code for the web page or a blog page/post. In this tag, you must use the main or principle phrase or else a keyword as it is the major and the first one the Google indexing, as well as ranking algorithms, will look for.

In the Google search engine results pages (SERPS) of Google for any search term, you can see the title for any listing that is copied from Title tag. Google will take the fixed width of title from the title tag. If it exceeds the limit, the title will be displayed with ‘….’ in place of the last word of the title. So, it is necessary that the page title should be of fixed width as per the search engine.

If you are unable to provide the Title tag, Google will take the snippet of the content or text from the web page which may or may not be reader friendly.

Description Meta Tag

The description Meta tag should have the main theme of the content of your blog post or page with the phrase or keyword according to your theme. This content is displayed just below the Title in the Google SERPs. Same as the title tag, if you don’t provide the description tag, Google will take first few words that are relevant to the search term.

Metadata in Body

Many people are unaware of this Metadata in body which is nothing but ‘Alt’ attribute. They generally think that Metadata appears only in the Head section. This ‘Alt’ attribute is used in the HTML source code for audio, video or for image files.

Robots Meta Tag

It enables you to control how each page of your website of the blog is indexed in your search engines. If you have any restrictions or if you don’t want to include a page in the index of your Google search engine, then you need to place the Meta tag with meta name as ‘robots’ and content to ‘noindex’ in the Head section of the source code.

If you don’t have any restrictions, it is not necessary to use this attribute and Google will visit every page of your website. Though, Google will prefer you for including the robots.txt in the root directory of your website.

Keywords Meta Tag

Google will not use this keyword Metadata. It even doesn’t affect your rankings. So, you don’t have to consider this or else if you feel it is necessary, you can include six main keywords. Though they don’t improve rankings, they are helpful for blogs that are being searched for specific keywords.
These are the four Meta tags that have an important role in the Google SERPs. As metadata is directed to Google search engine, it is very particular in carrying out your instructions and applying it on such data. So, make sure that your instructions are clear so that it directs to the important areas of your website.

, ,

How to Improve Keywords Ranking in Google?

SEO is the word that values more than a diamond in blogging livelihood. SEO book filled with lots of mysteries and Keywords are one of them. Improving keywords progressively for search engines is perhaps the most important aim for every blogger. But do you know how to enrich your keywords ranking in search engines for more positive results?

I am sure many of you still don’t know how to get rid of this properly. While the SEO changing his layout for a couple of years we sharply need to pay attention the SERP’s for maintaining your keywords position.

So, today through this post I am going to share some of my tips to improve your keywords ranking in Google for maximum results. But, before kick-starting this guide I would recommend you to check your current keywords ranking so that it would assist you to follow the progress after reading my guides.

1# Optimize your blog post title

Improve keywords ranking google

Your post headline is one of the best weapons from your arsenal for gaining exposure on search results. A well formatted and eye-catching title with surely drive quality traffic from search engines. And don’t forget to insert keywords into post title, the ones you want to rank for.

Always use expressive and actionable keywords for your post headlines. Some of the most used keywords like “Updated”, “Step by step guide”, “Surefire techniques”, etc not only uplift your ranking but also increases your click through rate as a result more income.

2# Add keywords to post and media

After optimizing you post headline, it’s very important to optimize your content’s inside section. I would advise you to insert the keywords in a fashionable manner that not look like swollen. And don’t forget to main the keyword density and which should not be more than 2-3%. Putting a variety of related keywords into the post that has same search importance would be exceptional practice. After recent updates, search engines have become observant for finding a stuffed content. Plus, making the post more search engine friendly always put your core keyword inside the first 100 words and do the same thing in conclusion too. So keep in these tactics and deliver unique contents.

#3 Internal linking

This is one of the best tactics to engage visitors to your site. Interlinking your related posts such great way to light up your old posts and it is the smartest method for receiving backlinks from your own site.

But remember don’t to this like an automatic machine, otherwise, you will be penalized. Maintain a slow and stable peace for this thing. Also, use relevant anchor texts for interlinking and balanced the ratio of new and old posts so that all of your post gets the same value.

#4 Guest blogging

Some of us believe that guest blogging is dead long time ago and doesn’t help anymore. But it’s quite wrong I should say. Guest posting for SEO is dead you can say but for promoting your contents it isn’t. You can write more and more guest posts on related niche blogs for highlighting your quality posts. And doing this on a trustworthy site can astonishingly increase your traffic count.

#5 Blog commenting

The trick used eras after eras for getting the quality visitor from high-quality sites. Using blog commenting you can interact with fellow bloggers and build a powerful blogging circle which is best for this job. Remember blogging can be critical for lots of bloggers but when friends help on that it becomes easier to accomplish. So having a strong blogging friend circle is very important.

There are lots of Keywordluv and Commentluv blogs available where you can leave your voice after reading their posts. Keep in mind that doesn’t comment on spammy blogs or disrespectful niches. Find the blogs which related to your niches then leave an expressive comment and in the end place your newly written post link. This way you can get more and more eyeballs on your fresh post which is best any blogger.

#6 Repurpose your content

While casing your posts asks yourself, is it really necessary repeat the same thing over again n again? Do you like to wear the same dress every day? The answer is probably NO! Remember Donald Duck, yes it’s the only species that looked good with the same material daily. But it comes to your blog posts then there is no chance for this mistake.

Try juice up your contents with new ingredients like adding walkthrough and tutorials videos to your posts and converting your documents into .pdf version and share them in sites like SlideShare will help you extraordinarily. So don’t dress up your posts with the same thing every time, always try to add something new like mentioned above and see the positive result flowing in your site.