Google AdSense is still the leading ad network for publishers in 2017. With an estimated 33% market share, publishers cannot ignore what AdSense has to offer. Getting approved for AdSense can be difficult. It can also be a challenge to maintain an account without getting banned. That said, using our guide can help you increase AdSense revenue in 2017.

1. Avoid The AdSense Responsive Ad Unit.

The AdSense responsive unit is an attractive option because of its simplicity. However, there is a price to pay for the convenience in lost revenue potential. It is essential that you use a custom ad unit size for all the different screen sizes your website is designed for. We’ve put together a simple javascript code that you can safely implement on your website to replace the responsive ad unit provided by Google.

<script type="text/javascript">

    var width = window.innerWidth || document.documentElement.clientWidth;
    google_ad_client = "ca-publisher-id";

    if (width >= 800) { 
       google_ad_slot = "ad-unit-1"; 
       google_ad_width = 728; 
       google_ad_height = 60; 
    } else if ((width < 800) && (width < 400)) { 
      google_ad_slot = "ad-unit-2"; 
      google_ad_width = 300; 
      google_ad_height = 250; 
    } else { 
      google_ad_slot = "ad-unit-3"; 
      google_ad_width = 468; 
      google_ad_height = 60; 
<script type="text/javascript" 
       src=""> </script>

2. Occasionally Rotate Your Placements

Have you noticed that your AdSense RPM tends to decrease over time? This is thanks to a phenomenon known as banner blindness. That’s why even the best test will only yield short-term results. One of the best ways to counter banner blindness is to rotate your placements a few times per month, even if those placements didn’t perform as “optimally” during your initial tests. In the long run, you should generate more revenue through rotations than static placements.

Sometimes instead of changing the actual placement, you can change the skin of your site occasionally so your visitors don’t become accustomed to the design. This way they can’t use tunnel vision to focus only on your content without also noticing the ads. The more your visitors notice your Google AdSense ads, the more you will increase your revenue.

3. Pay Attention to Colors in Text Ads

The majority of AdSense Publishers don’t pay much attention to the theme of the text ads provided by default in your ad units. The crucial mistake is that in general users have become so used to what this style looks like, they rarely even notice them anymore (due again to Banner Blindness).

Here is an example of an AdSense Publisher who understands that making the text ad colors match your website theme will increase the likelihood that the user will click on the ad.


4. Use The Built-In AdSense Experiment Tool

AdSense provides a very simple but powerful experiment tool to test basic variations to your ad units. On some of our websites running AdSense we have seen an over 20% increase in revenue (over a 6 month test period) by testing different text ads only, text ads/banners and banners only. In one case for one website, the text ads only performed significantly better than banner ads/text ad blend.

Increase AdSense Revenue in 2017

Google has put together a fantastic overview of using their experiments tool, you can read more about it here.

5. Leverage Anti Ad-Blocker Solutions to increase AdSense revenue

Ad Blocking technologies are still subject to hot debate and laws regarding them vary country to country, state to state. There are good arguments on both sides. For the user blocking the ad, they have the right to block and/or control any request coming into their network/device. For the website owner, they have spent time and money to build the website and content and have earned the right to generate income and even increase AdSense revenues.

There are several solutions available for publishers that allow you to detect if someone is running AdBlock. These solutions allow you to deny access to your content until Adblock is disabled for your website. This seems to be fair on both sides. The user can agree to view ads if they really want to see the content, and the website owner earns their income from users who have willingly chosen to have ads shown to them.

Some studies have shown that up to website publishers may be missing out on up to 30% of their revenue lost to Ad Blocking scripts.

6. Increase your organic rankings and traffic

Traffic from organic search is considered by advertisers to be the highest quality traffic. The user has strong intent to consume content and serving a highly relevant ad is a good proposition for advertisers. Many website owners, who do very well on social media tend to ignore SEO without considering that their AdSense revenue would increase with organic traffic.

7. Plan high CPC keywords on AdWords Keyword Tool

Using the AdWords Keyword Tool, you can actually see what advertisers are paying for various keywords. Even if your website has a specific niche, there will be keywords within that niche that will pay much higher than others.

We put together a simple example of a blog about cars. When we input cars into the planner tool, and sort by highest CPC.

If you were to write an article about concept cars, you could expect up to $5 (60% of $9) per click for a contextual ad from AdSense. This is a guaranteed way to increase AdSense revenue.

If however, you chose to write an article about the movie cars, you would be more like $0.05 per click.

8. Consider hiring an AdSense optimization specialist

We’ve recently seen an influx of AdSense Partners that use tools to automate the optimization of placements, ad sizes and types and colors. We recommend you review the companies on Google and give them a try. Some of these tools can do a far better job than doing it manually, but you do have to pay for it usually by sharing 10% of your AdSense revenue with the optimization partner. We have seen mixed results, some publishers have performed better using them while others did worse after having to provide the 10% payment. All in all, it’s worth giving it a try.

9. Remove poorer performing Ad Networks

It’s common sense that the more ads you have, the more clicks will be diverted away from your AdSense ads. Often times, you would have been better off only running AdSense ads and removing the rest. This is yet another area that requires testing and tweaking to fully understand. As a rule of thumb, you should put your AdSense ads in the highest positions and your CPM ad networks towards the bottom of your pages.

10. Consider Dropping AdSense All Together!

There are plenty of publishers who have successfully transitioned from AdSense income to affiliate income. It usually requires a niche that has strong affiliate offers. Some examples are web hosting, education, and car loans. If you are willing to take the risk and experiment with offers while not earning any AdSense income, you can earn a huge payoff.

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